The design process will consist of several stages where concepts are produce and tested, as part of my research it is important to produce paper prototypes.
At first I was unsure on what I wanted to produce for the logo I did not know if to combine the Moodle logo and alter it into my own or develop a completely new one. Since the project is my own and the the final product is unknown until the production process occurs I decided to create a different logo in case the end result has no relation to Moodle.
The Logo Paper Prototype has been scanned and place below:
Napkin Test
After I designed a round sketch of the logos I carried out a napkin test to gather feedback. Before I carried out the test I made sure the participants gave me permission to record them whilst they talked about the designs, all particpants agreed to this therefore the test was conducted.
User Feedback
just like the homepage I carried out the same form of discussion with the participants her I displayed various experimentations that I have done with the logo. It is not a finished piece the images are examples of what I want, the purpose of this discussion is to gather opinions of what others think of the design.
Here is the recording from the discussion:
Logo Page 1
Logo Page 2
The logos students preferred the most have been displayed below, it seems that although I am creating a cloud they are not bothered about the logo's design consisting of an image. The two logos below are simply looking, the students expressed how they liked the use of a different colour on the letters "ed". I'm quite happy with this outcome as I wanted to differentiate those two letters from the rest as they can represent two things; education and edit which is what the project is about.
Logo 1
The participants liked the font used for this logo although they felt that the use of the cloud image is unnecessary. I asked them if there is a preference in terms of making it bolder but it is a question of trying it and testing the design.
Logo 2
The logo below was the second one students liked, especially the difference within the text regarding the "ed" letters. In terms of the colour they really like the blue as it stands out and draws them to it. The participants liked the font on this logo although out of the 2 they prefer the font used in the first logo but with the colours of the one displayed below. They did mention that the blue should be changed to white if the design consists of dark colours.
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